Reactive Sign

A digital poster that react to people walking down the street

Role

Concept development
Visual Design
Design System

Team

Tara Jenkins
Luca Zeller
Cyril Keller

Year

2022
View Video

The Project

A digital poster that reacts to passers-by with changing typographic states. The poster is conceptually rooted in the fluid perception of time and displays word pairs that change when people walk by. Our anagram, tiktak / taktik, invites reflection on rhythm and strategy, time and action.

Ready to start working on your next big idea?

Get in touch